The World’s Most Refreshing Beer

Concepting | Art DIRECTION | RETOUCHING direction

Imagine this crisp, cold beer being harvested right out of the side of a mountain by skilled mountaineers. As an extension of the TV spots, we created a campaign that hit multiple touchpoints for retail, bars, and giveaways to create awareness for just how refreshing a light beer can be. This campaign was executed specifically for Chinese retailers.

Agency: Wunderman3
Executive Creative Director: Jim Eby
Creative Director: Alyssa Griesch
Senior Art Director: Kristen Althoff